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College Stores

College Stores


Feb. 22-26, 2019
Henry B. Gonzalez Convention Center
San Antonio, TX
Pre-Conference Events: Feb. 21
Education: Feb. 22-23
Trade Show Dates: Feb. 24-26




The engaging, results-oriented educational program will keep you current on industry practices and apprised of emerging trends. It consists of a variety of formats to fit your learning style. The program is organized into four industry competency areas in college store operations:

  • Store Leadership and Strategy
  • Practical Store Operations
  • Buying, Merchandising, and Marketing
  • The Course Materials eXperience (CM-X)

In addition to the Camex Educational Sessions, MI Presented on the Trade Show Floor in 2018:

Transforming Book Stores into Campus Stores - How to Compete in the New Age of Campus Retail

Trade Show

From apparel to tech products, convenience items to gifts, more than 90 product categories targeted to the campus student consumer can be found at CAMEX. Buying and saving are goals during the three-day show—nearly 90% of CAMEX attendees take advantage of exhibitors' Show Specials.

The Industry and NACS

Campus stores are a strong, dynamic segment of U.S. retail earning $10 billion annually. Headquartered in Oberlin, OH, the National Association of College Stores (NACS) is the professional trade association representing the $10 billion collegiate retailing industry. Led by a dedicated group of elected volunteers, NACS serves as the industry's leading resource and advocate.From apparel to pencils, candy to temporary tattoos, the CAMEX trade show features items in more than 90 product categories targeted to the college student consumer.

Why Merchandise Inc.?

Unlike other wholesalers serving this market, Merchandise Inc. offers several unique advantages over other aspiring participants, including:

  • Merchandise Inc. is a national distributor, currently serving College Bookstores in almost every state.
  • Merchandise Inc. has hired ICS, International Collegiate Sales, to represent us in this market. ICS has 19 full-time representatives making personal sales & service calls to College Bookstores nationwide. They are widely regarded as the premier rep group serving this industry. After over 20 years of bringing products and marketing expertise to this unique market, ICS remains committed to reinforcing its established relationships while looking to forge additional bonds between its college bookstore customers and the companies it represents. Find YOUR ICS Rep:
  • Merchandise Inc. also enjoys preferred vendor status with other College Bookstore co-op groups, including: Wisconsin Area College Stores (WACS), Ohio Assoc of College Stores (OACS), ICBA, Alabama Association of College Stores(ACBA), and Georgia Association of College Stores (GACS).

Camex 2018 Images




What can MI do for YOU?

Allow MI to customize a program for your size college store.

Our experienced Customer Service Specialist, Mary Baird, is prepared to assist you in everything from ordering options to the selection and placement of items. Now's the time to Diversify - give your students items they need! According to the 2011 Collegiate Market Watch survey, "Personal care items, such as deodorant, toothpaste, hair care and bath items were indicated by the largest percentage of students (58%) as items they plan to purchase." Don't turn your back on 58% of your student's needs!

College Store 1st Quarter Promotion

MI is kicking off 2019 with something special just for College Stores ! Every quarter you will have the opportunity to take advantage of a special promotion chosen just for you. These promotional items may be combined with any of our over 8000 other products and are available to you until March 31, 2019. Simply contact your ICS representative or call Mary Baird, College Store Specialist directly at 513-353-2200x122 or


These CUSTOM PLANOGRAMS have been prepared especially for College Stores by our team of expert planogram designers. Planograms have only proven College Store items. Please note that these planograms will change as we update them for the most current best-selling mix. If you need help with Planograms for ANY category or size department, please CONTACT US.

New for College Stores

Andalou Naturals – these certifications say it all!

MI now stocks this quality line of Andalou Natural products including: Instant Mask Pods - Fruit stem cell complex, turmeric, and french clay instantly nourish and energize to illuminate tone and help smooth texture for an uplifted appearance and a soft, luminous complexion. Instant Mask Sheets – Fruit Stem Cell Science®, Tamarind, and Vitamin C instantly begin to lighten, tighten, and brighten by targeting UV sun damage and activating collagen and elastin for a smooth, luminous complexion. Micellar One Step Cleansing “Swipes” – Saturated with micellar cleansing water for instant refreshment, these soft towelettes gently remove make-up and impurities with one swipe. No harsh rubbing, drying or irritating chemicals, just clean and refreshed skin without rinsing. Natural Fiber Towelettes: Silky soft, non-woven, pure cellulose fiber. Eco-Friendly, USDA Certified BioPreferred, Verified Non-GMO, Biodegradable, and Compostable.

Black Radiance Cosmetics - Get extra stunning looks with Black Radiance, a beauty product range for African American women and those with brown, ethnic, and darker skin tones. BR recognizes and understands the needs across a diverse range of ethnic skin tones. By combining high style with the latest technology, Black Radiance® offers a variety of sheer to vivid lip and eye color, plus, exclusively formulated face cosmetics that meet the distinct needs of her skin type and not just skin color. For over more than two decades, Black Radiance®has pursued its vision to be the #1 trusted expert and resource for black beauty.

Differin Gel - Take a different approach to clearing—and preventing—your acne. Non-comedogenic, fragrance-free Differin Gel contains the retinoid adapalene, the first over-the-counter active ingredient for acne in more than 30 years. It’s what you and your skin have been waiting for. Use daily. Live beautifully.

e.l.f. Beauty Shield Skin Care - Even if we do our best to take good care of our skin, there are still so many pollutants and toxins in the world that make their way into our delicate pores and cause long-term damage to our skin. We’re always looking for ways to combat these skin irritants, and it looks like e.l.f. Cosmetics’ new skin care collection, Beauty Shield, is here to help us do just that. The collection includes vitamin rich daily skin care products to help prep, prime, and protect your skin from harsh environmental pollutants that can weaken the skin’s natural protective barrier. Any time you mess with that, your skin becomes more prone to dryness, sensitivity, and damage. Each product in the range is specially made with a lightweight formula that is ultra-luxurious and wearable under your makeup. These products are affordable, effective, and feel high-end. Vitamin C Pollution Prevention Serum: is formulated with key antioxidants, Vitamin C, Vitamin E, and Pomegranate Extract, to help refine, brighten skin tone, and protect against the effects of everyday environmental aggressors. Daily Defense Makeup Mist: provides a nourishing layer of protection against everyday environmental aggressors. Use throughout the day to refresh the look of makeup. Perfect for using after flights or working out for an instant refreshing feel. Skin Shielding Moisturizer SPF 50: contains powerful antioxidants Carrot Seed Oil, Sunflower Seed Oil, and Vitamin C. Featuring a sheer, universal tint, this moisturizer protects your skin from everyday environmental aggressors. Skin Shielding Primer SPF 50: contains antioxidants that fight against everyday environmental aggressors.  The lightweight base helps to reduce the appearance of fine lines and wrinkles leaving your skin ready for makeup application. Beauty Shield™ Magnetic Mask Kit: is just what you need to rejuvenate your skin! This magnetic facial mask contains magnetic properties and key antioxidants Carrot Seed Oil, Sunflower Seed Oil, Vitamin C, Vitamin E, and Argan Oil help to replenish the skin. Kit includes: Magnetic Mask: A lightweight magnetic mask enriched with antioxidants to help replenish and recharge the skin, while minimizing the appearance of pores for soft, smooth, makeup ready skin. Magnet Wand: A dual side magnet with a spoon for easy and mess free application. It includes 20 Magnet Wand Covers: to make clean up easier. All e.l.f. Beauty Shield items are free from Parabens, Sulfates, and Phthalates.
2018 Glamour Beauty Award winner!

eos Skin Careeos Shave Cream: now available in two skin-friendly formulas - Sensitive and Dry Skin - for a super smooth shave. These new formulas are enriched with soothing natural ingredients, like coconut oil and aloe, along with deeply moisturizing lavender and mango butters. For a clean, protected shave and silky smooth skin. Still available from MI in four flavors, eos Ultra Moisturizing Shaving Cream packed with shea butter, nourishing vitamins and green tea and grape seed extracts for 24 hours of skin-softening moisture. Plus, it’s enriched with aloe and oat extract allowing you to shave wet or dry without having to worry about nicks or razor bumps.  eos Lip Balms: NEW Hydration is smooth on deep hydration while delighting in the buttery softness of a neutral-flavor lip balm. Crystal Lip Balm – Hibiscus Peach & Vanilla Orchid:  What does weightless hydration feel like? Like nothing. Zip. Like air. Meet new eos Crystal lip balm. Crystal is formulated with a blend of 5 nourishing natural oils to hydrate lips without the heavy feel of wax. The only lip balm that works as good as it looks.

Every Man Jack – The men's personal care market is expected to grow with young men leading this growth. Skin care and shaving products are expected to have the highest market upsurge. EVERY MAN JACK makes a complete line of simple and very affordable men's grooming products. EVERY MAN JACK gives you exceptional performance using many naturally derived ingredients. No parabens, no phthalates, no dyes, and no sodium lauryl sulfate. Hair: Whether you're the kind of guy who spends a little time styling his hair, or the guy who just towels it dry and heads out the door, you'll appreciate EVERY MAN JACK hair products for what they are. And just as importantly, for what they're not. Body: EVERY MAN JACK makes body bars and body wash to help you get a clean start on each day. Skin: Whether it's cleansing, clearing, hydrating or protecting, EVERY MAN JACK has simple, affordable solutions that get the job done. Shave: EVERY MAN JACK products bring you one step closer to shaving perfection. Our pre-shave gently cleans and preps your skin. Shave cream and shave gels comfort and protect. And our face lotion heals and moisturizes.

Gold Mountain Beauty - Gold Mountain Beauty is a small family business that produces natural health and beauty products, through use of local manufacturers who share their values and beliefs. They believe in producing products that are better for our environment and health, which is why all of their products are vegan/vegetarian, cruelty-free, and made of natural and organic ingredients. They aim to produce products that are equally as effective as anything else on the market, but without all the chemicals. All products are: Natural. Vegan/Vegetarian. Organic. Cruelty Free. Gold Mountain Tea Tree Foot Soaks: SOAK YOUR FEET CLEAN. This tea tree oil foot soak contains a blend of pure essentials oils to help wash away stubborn fungus and bacteria, leaving feet feeling refreshed. GM foot soak contains 100% Australian Tea Tree Oil, with a blend of supportive antibacterial essential oils, including peppermint, eucalyptus, rosemary, and lavender. Epsom salts and sea salts help to soothe tired and aching feet. The aroma of the essential oils will leave you feeling refreshed and relaxed. Try all the GM foot care products including the Intensive Repair Serum and the Fungal Nail Eliminator. New Foot Wipes coming soon! Instant Bronzing Self-tanner Mist: This instant bronzing mist is derived from the best organic and natural ingredients. Walnut Shell Extract, Chamomile, Calendula, and Aloe Vera work to moisturize and restore your skin while 8% DHA works its tanning magic instantly. GET A SUN-KISSED TAN WITHOUT THE SUN DAMAGE OR CHEMICALS. Tan Extender: This tan extender self tanning lotion is derived from the best organic and natural ingredients. Caffeine Extract, Kukui Nut Oil, Jojoba Oil, Green Leaf Extract, Aloe Vera and Niacinamide work to moisturize and restore your skin while 4% DHA works its tanning magic gradually. SAY GOODBYE TO ORANGE STREAKS. This natural tan extender gradually blends into skin to build and extend the life of a tan. Gold Mountain Drying Lotion: TAKE CHARGE OF YOUR ACNE Feel better overnight as you dry away problem acne. Through the use of Salicylic Acid, blemishes, pimples, blackheads, and whiteheads are naturally treated. A combination of potent acne-fighting ingredients with combined with our gentle, naturally beneficial SeaBerry oils will help you look and feel your best.

Healing Solutions Essential Oils – Healing Solutions uses only 100% PURE, unadulterated oils. They employ a full time scientist to test all oils for purity in-house with a state of the art GCMS laboratory. Essential oils are used for Massage – mixed with a carrier oil to make a custom scented message oil, Diffusion – add a few drops to water and freshen up a room, and Aromatherapy – many essential oils can have a direct impact on the body and mind. Purity Guaranteed! Now available in Organic – USDA Certified. Click here for an Aromatherapy Guide.

Hempz Herbal Body Moisturizers -  Enriched with 100% Pure Organic Hemp Seed Oil and blended with natural extracts to provide dramatic skin hydration and nourishment to help improve the health and condition of skin. Shea Butter & Ginseng help calm and soothe skin. Vitamins A, C and E help protect skin from natural and environmentally triggered oxidants. Helps condition skin for a healthier look and feel. Available in 13 magnificent scents and specialties: Original, Pomegranate, Fresh Coconut & Watermelon, Exotic Green Tea & Asian Pear, Blushing Grapefruit & Raspberry Crème, Pineapple & Honey Melon, Fresh Fusions Collection Sugarcane & Papaya, Fresh Fusions Collection Pink Pomelo & Himalayaian Sea Salt, Age Defying, Sensitive Skin, Triple Moisture Whipped, Aromabody Tahitian Vanilla & Ginger, and Aromabody Milk & Honey.

Love Beauty and Planet Collections - At Love Beauty and Planet, they believe that each one of us can make a little difference through small acts of love for the planet. That’s why they commit to small acts like using an ethically-sourced essential oil or absolute in our fragrances. They want to help make a little difference towards a happier, less wasteful planet, with every shower. Their approach is a holistic one, encompassing the entire product life cycle and beyond. We’ve given careful thought to our ingredients, product packaging, and social partnerships. They call it a passionate journey of #smallactsoflove, and it is just the beginning. Murumuru Butter and Rose Collection: Keep your color-treated hair vibrant. This shampoo and conditioner, infused with Amazonian murumuru butter, moisturizes for a healthy looking gloss. A fragrant kiss of nature and juicy freshness from the handpicked Bulgarian rose petal. Also available in Body Wash. Coconut Water and Mimosa Oil Collection: Build bounce into your hair. This shampoo, infused with organic coconut water, lightly moisturizes and leaves your fine hair strong and volumized. Show off lush, bountiful tresses with an energizing burst of delicate mimosa flower. Also available in Body Wash. Argan Oil and Lavender Collection: Calm your frizz for hair that's oh so smooth. This shampoo, infused with golden argan oil, nourishes for healthy looking hair. Delicately surround your hair in a cloud of heirloom French lavender. Also available in Body Wash.

MakeUp Eraser - #1 reusable makeup removal system in the world. Erase all your makeup with The Original MakeUp Eraser and water! Erases all makeup including waterproof mascara, eyeliner, foundation, blush and more. The MakeUp Eraser is also reusable, machine washable and will last you 3-5 years. Trusted by beauty bloggers and vloggers around the world! The Original MakeUp Eraser measures 8" x 16". Available in Pink, Turquoise, Cheetah, and Black.

Tree Hut - Tree Hut is a Naterra brand line of personal care items, offering a full line of bath and body care products. Tree Hut products claim to provide "intense moisture" through shea butter and oil, an ingredient used in all of their products. From lotions and butters to scrubs and masks, Tree Hut covers the full spectrum of specialty bath products that delight your senses and nourish your skin. Unearth the supreme nourishment of Certified Organic Shea Butter with Tree Hut. Naterra searches near and far for the perfect ingredients, so you don't have to. Tree Hut’s fragrances are all inspired by ingredients in nature that smell good enough to eat. Lose yourself in the aromas of the world from the comfort of your own home.

DISCOVER TREE HUT -The award-winning Tree Hut Sugar Scrub gently exfoliates old skin with whole grain sugar to reveal your amazing, natural skin.

Wet Brush -  Original: Wet Brush® Original effortlessly untangles wet or dry Hair w/ No Pain & No Pulling! Safe, Easy & Pain-Free. For centuries, people have been tearing their hair out trying to find a better way to untangle it. Then the miraculous Wet Brush was invented. With its unique IntelliFlex™ bristles, the Wet Brush runs effortlessly through hair, detangling without pulling or tugging. There’s no pain, no tears–whether the hair is wet from the shower or dry; curly or straight; thick or fine. Wet Brush Babies: With cute giraffes or lions, your baby won’t cry when it’s time to detangle! Wet Brush Happy Hair: Happy Hair means no more tugging, pulling or ripping of hair: Happy Hair brushes will not cause split ends or hair loss and works great on men, women and kids. Wet Brush Shine: These bristles will glide through any hair type combing out tangles effortlessly. It can be used on wet or dry hair and works on extensions and wigs. The magic lies in the combination of natural premium cut Mongolia boar bristles integrated with intelliflex bristles that detangle your hair with boar bristles that will extract impurities and boost circulation. Boar bristles will spread natural hair oils leaving you with healthier shiny hair and are heat resistant and blow dryer friendly. Ideal for finishing brush on all hair types. Wet Brush Speed Dry: Intelliflex bristles resist heat up to 450 degrees. Open vented design speeds drying time by up to 30 percent. Wet Brush Squirt: Petite sized, Squirt fits easily into your purse, it's also great for kids!

Mary Baird, College Store Sales / Service Specialist

Mary understands the unique nature of the College Stores and is dedicated to assisting in the selection, ordering, and displaying of the right items for YOUR store. Call or email her today, and see what she can do for YOU!

Mary Baird
Phone: 513-353-2200x122

Check out our ad in College Store Magazine!

"Hot Stuff Guide"

Please view the photos of Virginia Tech College Store and University of Virginia College Store before and after to see exactly what MI can do for YOUR store!


  • CAMEX delivers campus store buyers who WANT to buy.
  • $30,215 is the average total spending per store at CAMEX.
  • 80% of stores take advantage of vendors' trade show specials.
  • 58% estimate they place POs valued between $5,000 & $100,000+ within 60 days after CAMEX. This means access to future orders!
  • Campus store buyers want to buy AT CAMEX.
  • 98% feel products are relevant to their purchasing needs.
  • 95% say CAMEX is an excellent way to gather information on new products/services.
  • 92% say the trade show is highly valuable to their organization.
  • CAMEX offers ACCESS to BUYERS.
  • 75% of stores attending have an approximate annual sales volume of $1 million or more.
  • 76% of attendees are from institutionally owned or private stores.
  • At CAMEX, you are dealing with the decision maker.
At this event, Merchandise Inc. will be offering Health & Beauty Care Products, Cosmetics, and General Merchandise to the nation's College Bookstores. This market is HUGE, with over 17 million students, and over $10 billion in annual sales. Not only is this market enormous, but it reaches one the most desirable demographic groups - 17-22 year old men & women. This group is establishing buying patterns for the first time, which may continue for a lifetime.


If your company is interested in partnering with MI to reach this vast market via the Camex trade show, please contact us at 513-353-2200.




5929 State Route 128
P.O. Box 10 Miamitown, OH 45041-0010
Phone: 513-353-2200 / 1-800-819-8615
Fax: 513-353-3970