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College Stores

College Stores


Camex 2020


Produced and hosted by the National Association of College Stores (NACS), CAMEX is campus retailing's largest educational conference and buying expo. Featuring facilitated and application-based learning, and a curated trade show focused on driving collegiate retail, CAMEX provides an industry-exclusive mix of educational tracks, engagement opportunities, and a focus on application of learning and business outcomes.

VENDORS: Why should YOU partner with MI?


CAMEX attracts an average of 1,600 attendees from campus stores in the U.S., Canada, and beyond. Nearly 500 companies exhibit their exciting new products and services designed for students, alumni, parents, and the campus community. Campus stores are a strong, dynamic segment of U.S. retail, with revenues of $10 billion annually. Headquartered in Oberlin, OH, NACS is the professional trade association representing this evolving market: the campus retailing industry. Led by a dedicated group of elected volunteers, NACS serves as the industry's leading resource and advocate.

Why Exhibit?

  • $10.28 billion campus market!
  • 1600+ buyers who WANT to buy!
  • 99% of buyers felt the products were relevant to their stores' needs!
  • $33,940 average spend per store!
  • Access to future orders!

This market is HUGE, with over 17 million students, and over $10 billion in annual sales. Not only is this market enormous, but it reaches one of the most desirable demographic groups - 17-22 year old men & women. This group is establishing buying patterns for the first time, which may continue for a lifetime.

MI has been a supporter of NACS and the CAMEX show for over 10 years. We have the experience and knowledge to get your products seen by college store buyers. Our booth has become a stopping point for buyers looking to expand their assortment of not only HBA, but Cosmetic and GM as well. Let us help you reach this valuable  market by being part of our CAMEX 2020 selection. For more information, please contact our College Bookstore Specialist, Mary Baird at

COLLEGE STORES: Why should YOU attend CAMEX 2020?


The engaging, results-oriented educational programs will keep you current on industry practices and apprised of emerging trends. There will be 4 main areas of interest:

  • Campus Connections & Store Leadership
  • Course Materials Strategies, Partnerships & Operations
  • Buying & Inventory Management
  • Sales, Merchandising & Customer Service
Trade Show
From apparel to tech products, convenience items to gifts, more than 90 product categories targeted to the campus student consumer can be found at CAMEX. Buying and saving are goals during the two-day show - nearly 90% of CAMEX attendees take advantage of exhibitors' Show Specials.

CAMEX Booth 1416 & 1418



A NEW Partnership...

Pens, Etc. and Service Wholesale reps will now be servicing the college market for MI!!!
We are very excited about this new partnership and look forward to working with them to bring you the best products at the best price available!!!

Merchandise, Inc.


Pens, Etc.
   - and -   Service Wholesale

Look for one or both of us at your Regional Show!


Below is the tentative list of shows we will be attending in 2019:
Ohio - OCT 7th - 8th
Mega Regional - OCT 7th - 10th
SCCSA - OCT 15th - 18th
Rocky Mountain Skyline - OCT 15th - 17th
Wisconsin - OCT 23rd - 25th

Why Merchandise Inc.?

Unlike other wholesalers serving this market, Merchandise Inc. offers several unique advantages:

  • Merchandise Inc. is a national distributor, currently serving College Bookstores in almost every state.
  • Merchandise Inc. also enjoys preferred vendor status with other College Bookstore co-op groups, including: Wisconsin Area College Stores (WACS), Ohio Assoc of College Stores (OACS), ICBA, Alabama Association of College Stores(ACBA), and Georgia Association of College Stores (GACS).

College Stores

What can MI do for YOU?

Allow MI to customize a program for your size college store.

Our experienced Customer Service Specialist, Mary Baird, is prepared to assist you in everything from ordering options to the selection and placement of items. Now's the time to Diversify - give your students items they need! According to the 2011 Collegiate Market Watch survey, "Personal care items, such as deodorant, toothpaste, hair care and bath items were indicated by the largest percentage of students (58%) as items they plan to purchase." Don't turn your back on 58% of your student's needs!


These CUSTOM PLANOGRAMS have been prepared especially for College Stores by our team of expert planogram designers. Planograms have only proven College Store items. Please note that these planograms will change as we update them for the most current best-selling mix. If you need help with Planograms for ANY category or size department, please CONTACT US.

New for College Stores

CeraVeCeraVe Moisturizing Creme Jar 16 oz: CeraVe acts by effectively hydrating as it helps restore the skin's protective barrier. Developed with dermatologists and ideal for dry and very dry skin on the face and body, this rich, non-greasy, fast-absorbing moisturizing cream features patented MVE Delivery Technology to release a steady stream of hyaluronic acid and three essential ceramides throughout the day and night. Suitable for sensitive skin, this oil-free and fragrance-free ceramide cream also helps the skin hold on to moisture while improving its look and feel. CeraVe Daily Moisturizing Lotion 12 oz: is a lightweight, oil-free moisturizer that helps hydrate the skin and restore its natural barrier. Formulated with three essential ceramides and hyaluronic acid, this moisturizing lotion features patented MVE Technology for long-lasting hydration and a lightweight, non-comedogenic formula that won’t clog pores. Hypoallergenic and non-irritating, this daily moisturizer is gentle on the skin as it provides a steady stream of 24-hour hydration. CeraVe Skin Renewing Ceramide Oil Gel 1 oz: helps to replenish the vital ceramides for healthy skin needs. Formulated with CeraplexTM, a 5-ceramide and sunflower blend to instantly improve skin radiance. Non-comedogenic (won't clog pores), non-irritating and fragrance free.

Crest Toothpastes 4.1 oz - Crest 3D White Charcoal Toothpaste: It's not just whitening- it's deep clean therapy with charcoal for your teeth! Crest 3D White Whitening Therapy Deep Clean black and white striped Charcoal Toothpaste gently whitens teeth by removing surface stains and gives you a clean, fresh feeling with its invigorating mint flavor. Also, it is a fluoride toothpaste that remineralizes weakened enamel to help strengthen teeth and fight cavities. For best results, pair with a Crest 3D White toothbrush or 3D White electric toothbrush head. Crest Gum and Sensitivity Toothpaste: Protect your sensitive teeth with Crest Pro-Health Gum and Sensitivity All Day Protection Toothpaste. Did you know that 80% of the sensitivity starts at the gum line? Crest Gum and Sensitivity gives you healthier gums by neutralizing the harmful plaque bacteria at the gum line.

Dove Men +Care - 2-in-1 Shampoo & Conditioner Fresh Clean 12 oz: This Dove item deeply cleans and invigorates hair. Bar Soap Extra Fresh 2 pk: For an invigorating body bar that cares for your skin, choose Dove Men+Care Extra Fresh Body and Face Bar. Face Lotion SPF15 1.69 oz: This best face moisturizer for men prone to dry skin is fast-absorbing and delivers all day hydration. Face Wash 5 oz: This is the best face wash for men prone to dry skin. It effectively cleanses men’s skin and replenishes lost moisture. Body Wash Extra Fresh 18 oz: This body wash for men cleanses and helps to hydrate for strong, healthy skin while delivering cooling refreshment and skin comfort. Dry Spray Extra Fresh Antiperspirant 3.8 oz: A strong and refreshing antiperspirant spray that fights sweat and body odor for up to 48 hours. Deodorant Stick Extra Fresh 2.7 oz: New item delivers 48 hours of odor protection while helping prevent skin irritation.

eos Lip Balms – When it comes to lip balms, eos is obsessed. So they tried all the basic and boring lip balms out there. But when they started eos, it was because they wanted something new and something fresh. Something that not only gave the confidence and pleasure of having soft and smooth lips, but also added a touch of delight to your days. So, they took a step back to focus on the entire lip balm experience and the ethos of eos was born – and with it, the first beautiful lip balm began to take shape, literally. The result? An eye-catching balm with a variety of flavors sure to deliver a smile while moisturizing and protecting your lips. Basic? Not so much. Beautiful? YES. New Spheres: Cherry Vanilla, Triple Mint, Strawberry Peach and Wildberry. Organic Spheres: Apricot, Honey, and Vanilla Bean.  New Stick 2 pk: Toasted Marshmallow Coconut Milk and Strawberry Peach Toasted Marshmallow. Organic Sticks: Honey. New Stick & Sphere 2 pk: Toasted Marshmallow Triple Mint and Coconut Milk Cherry Vanilla. Organic Stick & Sphere: Strawberry Sorbet and Sweet Mint.

eos Shea Hand Cream 2.5 oz - You love the balm. But that was just the beginning. eos stopped and considered all the different ways they could make the rest of your beauty routine more delightful. The result? eos shave creams and lotions. Yet, as they’ve grown and continue to grow, they stayed true to their mission from the very beginning: to use the highest-quality ingredients to make products that perform and deliver moments of pure joy. Introducing NEW eos Shea Hand Cream! Fabulous scents: Coconut, Eucalyptus, Lavender, Pomegranate Raspberry, and Pink Citrus. Try them all today!

Formula 10-0-6 Skincare – Draw It All Out Detoxing Peel Mask 3.4 oz: This skin-detoxing peel mask is made with Bamboo charcoal and wild plum. It digs deep to unclog pores and gently exfoliate. Get Your Glow On Brightening Peel Mask 3.4 oz: This new skin-brightening peel mask revitalizes tired skin using Papaya+Citrus. Sea Side Glow Hydrating Peel Mask 3.4 oz:  This peel mask is for all skin types and is made with Marine Algae and clay for super skin hydration!  One Smooth Operator Pore Clearing Face Scrub 3.4 oz:  This purifying scrub leaves skin fresh, smooth and clear.

Hempz Herbal Body Moisturizers -  Enriched with 100% Pure Organic Hemp Seed Oil and blended with natural extracts to provide dramatic skin hydration and nourishment to help improve the health and condition of skin. Shea Butter & Ginseng help calm and soothe skin. Vitamins A, C and E help protect skin from natural and environmentally triggered oxidants. Helps condition skin for a healthier look and feel. Available in 13 magnificent scents and specialties: Original, Pomegranate, Fresh Coconut & Watermelon, Exotic Green Tea & Asian Pear, Blushing Grapefruit & Raspberry Crème, Pineapple & Honey Melon, Fresh Fusions Collection Sugarcane & Papaya, Fresh Fusions Collection Pink Pomelo & Himalayaian Sea Salt, Age Defying, Sensitive Skin, Triple Moisture Whipped, Aromabody Tahitian Vanilla & Ginger, and Aromabody Milk & Honey.

HMS Homemade Simple - Procter & Gamble has launched a plant-based product line under its Home Made Simple brand, which includes hand soap, dish soap, multipurpose cleaner, and laundry detergent. Home Made Simple products were designed to meet EPA Safer Choice and USDA Standards with up to 95 percent of formulas being plant-derived ingredients. They are free of gluten, parabens, phthalates, phosphates and dyes. P&G’s research and development team created products that are effective and affordable, which isn’t always the case with products in the naturals category. For example, the laundry detergent is 75 percent plant based and has been formulated to fights stains, even in cold water, yet is gentle on skin. It comes in lavender scent or unscented. The multipurpose cleaner is 80 percent plant derived. Foaming hand soap is 85 percent plant derived.  Dish soap is 95 percent plant derived. Home Made Simple bottles are 100 percent recyclable, and both the laundry detergent and fabric softener bottles are made from 25 percent or more post-consumer recycled plastic.

Infinity Pro Curl Secret Curling Iron - Hair goes in and curl comes out! Tourmaline Ceramic technology reduces frizz and adds shine. Professional brushless motor creates tangle free curls using 400°F heat for long-lasting curls and waves. Create loose, medium and tight curls for all hair types.

Love Beauty and Planet Collections - At Love Beauty and Planet, they believe that each one of us can make a little difference through small acts of love for the planet. That’s why they commit to small acts like using an ethically-sourced essential oil or absolute in our fragrances. They want to help make a little difference towards a happier, less wasteful planet, with every shower. Their approach is a holistic one, encompassing the entire product life cycle and beyond. We’ve given careful thought to our ingredients, product packaging, and social partnerships. They call it a passionate journey of #smallactsoflove, and it is just the beginning. Murumuru Butter and Rose Collection: Keep your color-treated hair vibrant. This shampoo and conditioner, infused with Amazonian murumuru butter, moisturizes for a healthy looking gloss. A fragrant kiss of nature and juicy freshness from the handpicked Bulgarian rose petal. Also available in Body Wash. Coconut Water and Mimosa Oil Collection: Build bounce into your hair. This shampoo, infused with organic coconut water, lightly moisturizes and leaves your fine hair strong and volumized. Show off lush, bountiful tresses with an energizing burst of delicate mimosa flower. Also available in Body Wash. Argan Oil and Lavender Collection: Calm your frizz for hair that's oh so smooth. This shampoo, infused with golden argan oil, nourishes for healthy looking hair. Delicately surround your hair in a cloud of heirloom French lavender. Also available in Body Wash.

OKOMOTO Beyond BodiHeat - Beyond BodiHeat is an easy-to-use, non-medicated, air-activated heat pad that delivers up to 12 hours of soothing pain relief for sore muscles and joints. This exclusive formula works with your own circulation to spread the warmth further and ease your pain fast.

OKOMOTO Condoms - THE #1 selling quality condom in Japan. OKOMOTO is a  world leader in the production of high quality and dependable condoms. Their endless hours of research have resulted in a material that is thinner and stronger than any other condom out there. SHEERLON – and all OKOMOTO condoms are made from it. So you get a silkier, more "bareback" feel without any rubbery latex smell.

Pacon Paper Products – from sketch pads to drawing pads to tracing paper to posterboard to foam board and more, Pacon offers the most dynamic range of educational products under the sun! They strive to provide innovative products for both the classroom and home.

Paris Presents - Body Benefits Men’s Fit Shower Sponge – What more can you say about a bath sponge? Well, this one creates a rich lather, has an easy hold strap, comes in assorted colors for men, and is recyclable! Perfect…. Body Benefits Facial Sponge: This sponge removes dead skin cells, which may prevent clogged pores and acne. Exfoliation can also have an apparent anti-aging effect due to removing dull, dry skin. Reveal smoother, more radiant skin with this exfoliating facial sponge. Great for washing away the day's dirt, oil, & makeup. EcoTools Custom Match Duo: is designed to help customize your foundation for a natural-looking base, in any season. Add serum, oil, or moisturizer to foundation for a hydrating boost. EcoTools Travel Perfecting Blender: is a soft, flexible sponge to blend foundation for flawless-looking skin. Wet sponge, squeezing out excess water until damp. Let sponge air dry thoroughly and store in case to keep your sponge protected. EcoTools Facial Konjac Sponge: One of the newest trends in skincare is Konjac and this NEW unique pure complexion facial sponge is handmade with 100 percent natural ingredients, including Konjac* vegetable fiber! The exfoliating bamboo charcoal removes old skin cells impurities and leaves skin glowing. EcoTools DIY Maskmates Kit: this kit is designed for an at home spa facial experience. This set includes a Mini Mask Applicator Brush + Mask Muddler + Mixing Tray & Storage Lid to mix, apply & store at-home, natural masks. EcoTools Total Perfecting Blender: is designed with EcoFoam Technology to blend primer and foundation for flawless looking skin. Use sponge wet or dry. When using wet, squeeze excess water until damp. Apply makeup all-over face in a “stippling” or “bouncing” motion to blend product into skin. Dry and display sponge in aerated storage stand until next use. Real Techniques Everyday Essentials 5 PC: is your one and done set to master pro-styled looks for face, cheeks and eyes. EcoTools Start the Day Beautifully Kit: is designed with the makeup tools to simplify your daily beauty routine and organize your beauty space. This kit includes a core collection of 5 essential brushes, 3 beauty look cards and a storage tray. Real Techniques Miracle Powder Sponge: This versatile beauty tool was designed with a revolutionary foam technology to evenly blend makeup for a smooth, enhanced finish. Use damp for a dewy glow or dry for a full coverage. Real Techniques Artist Essentials Kit: Designed with pro makeup artists Sam + Nic Chapman, Real Techniques brushes combine high-tech materials with innovative design to make creating a pixel-perfect look easier than ever.

Rockwell Razors and More - Shaving, reinvented for the 21st century. Introducing your new favorite razor. Zero irritation and adjustable to any skin and stubble type. Zero-waste & plastic free. No skin irritation. Personalized to your needs. Save a fortune on shaving. Turns out, multi-blade razors do more harm than good. Rockwell safety razors use single, masterfully honed blades. Customers report less razor bumps and ingrown hairs since making the switch. Rockwell Razors adjust to your unique skin and stubble type for a personalized experience. It shaves so comfortably it'll feel like it was designed exclusively for you. Modern cartridge razors all suffer from the same fundamental design flaw: multiple blades. Dermatologists have proven that multi-blade razors significantly increase the likelihood ingrown hairs and severe razor burn. Check out the complete line of Beard accessories and Gladstone Cologne as well!

RUSK Hair Care - RUSK is an internationally renowned leader in the professional salon industry providing a large range of products and tools for both salons and their clients. RUSK is committed to providing their consumers with fresh, easy to use products while also providing the tools to create and control any desired style. RUSK was originally founded as a source for professional hair care and inspiration for stylists and consumers worldwide. Now part of the Conair family, RUSK continues to provide edgy, elegant styling products from hair care to finishing products. Salon quality RUSK hair products will soon become your go-to shampoos, conditioners, hair gels and hairsprays. Pair shampoo and hair conditioner for the beginning of a salon hair care routine that leaves hair soft and manageable. With RUSK hair styling products, you'll get control and flexibility in formulas that don't feel greasy or leave hair stiff. Follow up 'dos with RUSK hairspray that keeps unruly strands in place and creates a natural or high gloss finish.  RUSK hair products nourish hair follicles with enriching nutrients to strengthen and moisturize your locks. Professional RUSK shampoo and hair conditioner products can contain wheat protein, alfalfa extract and green tea to enhance body and shine. We offer hair styling products with light hold and textured style for extra separation and control. Depend on RUSK hairspray to battle humidity and fight gravity to keep your style in place all day. You'll want RUSK hair products such as body-boosting mousse and flexible hold hairspray. RUSK shampoo and hair conditioner transform dull, limp locks into fuller hair with lustrous shimmer.

Sinful and SinfulShine Polish New Shades - What makes SinfulColors such a runaway favorite is that it's incredibly affordable. From the get-go, SinfulColors' founders didn't believe you had to charge and arm and a leg to produce and deliver show-stopping color. At a price as low as $1.99, SinfulColors makes putting the glitz on your nails - a steal, not a splurge. Nails with bling are an easy and quick way to create your own look: the fabulous value SinfulColors offers (plus our huge variety of shades!) allows you to easily change your color to match your mood or look any time, any day. And with an unheard-of up to 20 new collections every year, all featuring the moment’s and season’s hottest colors, SinfulColors gives you even more reasons to make a statement about who you are. And, SinfulShine Gel Metallics and Cremes are Toluene, Formaldehyde, and DBP free. Made in the USA.

Visine Multi-Action Allergy Relief 15 ml - Don’t let allergies cramp your style. Get relief with VISINE Multi-Action today! Contains antihistamine. Protects & soothes. Clinically proven. HYDROBLEND® moisturizers. Relieves minor discomfort. GETS THE RED OUT. Cools, Soothes & Refreshes. Get temporary relief from red, itchy, allergy eyes. These multi-action eye drops contain an effective antihistamine and redness reliever.

Wonder Products - Wonder Cloth: The Wonder Cloth is an all-natural, reusable cloth that you use with just water to remove all face, eye and lip make-up delicately off your skin without the use of harmful chemicals.  The soft fibers exfoliate and penetrate deep into your pores, cleaning out all dirt and pollutants and leaving your skin smoother, cleaner and healthier.  100% Hypoallergenic, Dermatologist tested, and free from chemicals. Wonder Wedges 32 and 100 ct: Shaped to provide easy application of foundation, eye shadow, concealer, and blush. The smoothness allows you to apply and blend your makeup and achieve a desired flawless and natural look. 100% Latex Free, Naturally Hypoallergenic, and Biodegradable. Made in the U.S.A. Wonder Puff 4 and 12 ct: A deep cleansing and exfoliating facial sponge you use with your favorite soap or facial cleanser. Excellent for removing dead skin cells & dirt and oil trapped within your pores. Use as a part of your daily regimen to give your skin a healthier and younger look. Wonder Rounds 50 ct: Ideal for applying cream, liquid or powder makeup. The smoothness allows you to apply and blend your makeup and achieve a desired flawless and natural look. 100% Latex Free, Naturally Hypoallergenic, and Biodegradable. Made in the U.S.A. Wonder Wedges Large 50 ct: Each sponge is designed to smooth your products to get a more natural and blended look. They are created from synthetic materials but are biodegradable and hypoallergenic. These makeup wedges are simple to use and can work with a range of skin types. The latex-free applicators come with many in a package to give you multiple uses per bag. Simple to dispose, you can replace worn-out pieces as they start to wear or work less efficiently. Their larger size makes them comfortable to hold, so your application can be quick and easy each time. They make a practical tool for those who enjoy smoothly blended makeup.

Mary Baird, College Store Sales / Service Specialist

Mary understands the unique nature of the College Stores and is dedicated to assisting in the selection, ordering, and displaying of the right items for YOUR store. Call or email her today, and see what she can do for YOU!

Mary Baird
Phone: 513-353-2200x122

Please view the photos of Virginia Tech College Store and University of Virginia College Store before and after to see exactly what MI can do for YOUR store!


If your company is interested in partnering with MI to reach this vast market, please contact us at 513-353-2200.




5929 State Route 128
P.O. Box 10 Miamitown, OH 45041-0010
Phone: 513-353-2200 / 1-800-819-8615
Fax: 513-353-3970